For many years I have had tons of trouble spending money as well as effort on things which made no sense. Definition of “Make no sense”: things that do not enhance my value in the long run, just satisfy my hunger for a moment, or a couple of days. Until I found the magical question “What problem does it solve?”  Have you ever in this … Continue reading “What problem does it solve?”

As my background in Marketing, the idea of drop-shipping that “you do nothing, just marketing” simulated me a lot of. Actually, you do need to care about product (everything is on AliExpress), payment (Stripe and Paypal do the best) and even logistic (thanks to ePacket). You just need to handle performance advertising to attract visitors and convert them into customers. Once they buy, you receive … Continue reading Why I stop my drop-shipping business

Let’s choose: Super clever! It’s Amazon! Option $8.99 give an anchor as a minimum price, then the price $12.99 seems extremely reasonable. In addition, the $12.99 was made as default – people do nothing, just “Try Prime”. Another example, Fill one letter in the blank: SO_P If you see or hear about “EAT”, probably you will fill as “SOUP”. But if you see or hear … Continue reading Anchor Effect in Business and Life